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Lenny the pony
COMPANY MASCOT REDESIGN
Lenny is Lengow’s pet, he is a blue pony with a lot of personality who gives the brand a touch of humor. It is used as an internal and communication tool, it has its own playlist (all about blue and horses) it is the web’s robot chat. There is even a Lenny anti stress toy.
The concept of the character was already decided, my part on this project was to give him a fresh and playful look. The vision for its design was to have a character that could be easily modified for different occasions, easter, summer, and traditions all around the world. Check the Christmas video here.
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